50 Inspiring Quotes from 50 Top Social Media Power Influencers

In case you missed it, Haydn Shaughnessy (Forbes Contributor) put together an epic list in April, labeled, “The Top 50 Social Media Power Influencers, 2013.” The list has received over 10,000 shares across social channels and 92,000 page views (and still counting). While some have pointed out the criteria for determining who is “influential” can be slightly ambiguous, we can safely agree on their respective success.

Powerful social media influences

have mastered the long-preached art of quality content. Virtually any person or group can reap social capital with the right content at the right time – no matter how “difficult” the industry seems. For example, a UK based plumbing company; Martin Smith created an info graphic chronicling the history of plumbing! If plumbing companies can be social media savvy, why not recovery centers? Just recently the rehab center 12 Palms created a video-infographic about the prescription drug epidemic, pulling in nearly 1,000 shares! You get the point.



With diverse organizations and leaders taking advantage of social media, I figured what better opportunity to learn than from content acumen of the top 50.

Thus, I plunged into the archives of each influencer, with the goal of highlighting inspiring and motivational quotes of real value. I tried to keep the theme on social media/marketing; however, some overlap into philosophy. Some are finite and blunt, while others are general and overarching. Collectively, they provide invaluable insight.

10 Benefits of Social Media for Business Every Skeptic Should Know

 Sharing content with thousands of followers at once isn’t the only benefit of social media for business. Small businesses all over the world have been discovering the ways social media can contribute to success and growth in all areas of their companies. However, there are still skeptics who still don’t see or understand the benefits of social media for their business. In this post, we go over 10 benefits of social media for business that will turn skeptics, like your boss (or even yourself!), into believers.

Here are 10 benefits of social media for business
1. Social media is an easy way to learn about your audience
For businesses in any industry, the key to success is knowing your audience. Social media makes this possible, and easier to accomplish than ever. With tools like Facebook Insights in Hootsuite you can learn the dominant languages spoken among your social media audience, as well as their age and gender. This knowledge can help you cater campaigns and product offers to your target audience, which will provide you a better return on investment.
social media for business - how to identify who your audience with Facebook insights
2. Social media helps target audiences more effectively
Geo-targeting is an effective way to send your message out to a specific audience or demographic based on their location. Social networks like Facebook and Twitter have tools that allow you to communicate the right kind of content to your audience. For example, in Hootsuite you can target by ‘Location’, ‘Language’, ‘Age’, ‘Gender’, ‘Relationship status’, ‘Interested in’, and ‘Education’ on Facebook, and ‘Country(s)’ on Twitter. For example, if you want to send out a post to people who speak Spanish, geo-targeting is an easy and effective way to do it.
social media for business allows you to target your audience on Facebook and twitter
3. Social media helps find new customers and expand your audience
Social networks like Twitter allow small businesses to locate their current customers or seek out potential customers. For example, if you open a new coffee shop in the neighbourhood, you can create a geo search in Hootsuite to locate anyone tweeting about needing a morning cup of joe within your area. After locating those tweeting about coffee, you can start reaching out to them, and invite them to come try a hot bevvy at your new coffee shop.
social media for business - how to geo locate your audience

4. #Socialmedia allows you to receive instant feedback from your customers’ perspective
Social media for business gives you instant access to positive or negative feedback, which provides you with valuable insights on the customer perspective. For example, if you launch a new product and share it on social media, you’ll instantly learn what your customers think of it. Another way to gain customer perspective with social media is by learning how they use your product; brands often base new products or services on their customers’ original ideas. Below is Contiki Holidays’ take on learning what people feel or think about their experience on a Contiki tour.